Labels: ,

Having a website is a great tool for any business. Opens the door to a larger market. But a web site without traffic is useless. One of the main ways to get traffic online is through search engines such as Google, Yahoo and Bing are the three most important. So there are some changes on the website for can be classified either. The best is to have these changes SEO spot made during the web design for better performance.

Title tag often come from the pages that have "Homepage" or similar expressions such as the title of the page, this is bad. The page title is one of the most important aspects of SEO on the site. You have a descriptive title of every page of your website request. Avoid using the same title for every page. In addition, some search engines use the title of the page to display the results, you must have key words at the beginning of your page title.

Meta description tag many say this useless, but that this goes to show that they are wrong. Google uses the description tag in your results. If not have meta description tags, Google will have a random page text to show that you may not appeal to potential users. Therefore, the description tag can be taken as an optimized copy sales, make full use of it.

URL of the page is better have pages that are very descriptive URL (for example, a page on the Honda cars in a car web site will work best if this carstuff.com format / Honda / car - model.html).

Image Alt tags alt use "labels for all your images." The name of the image must also be descriptive. Search engines cannot read images. Optimized images may appear in searches for images and become a potential source of new users to your web site.

If you follow the tips above in web design, you can be considered the most difficult part of doing SEO. Doesn't take much time for your website to start ranking. Of course, there are other onsite SEO techniques that have combined for better performance.

Labels: ,

1 Writes a good titles of articles and items make uses keywords that people are looking for in your page heading tags (i.e. h #: where # is a number). Also, make sure that H1 tag in each page that describes precisely the content of the page. Good news is good for your users, and good for search engines.

2. Use tags title all possible for you want your title containing words tag key that they are important for SEO efforts. Make sure the words appear on the front of his title as Google only collects the first sixty to seventy characters. Don't just list a bunch of keywords; a specific approach that makes sense for the user. Include a clear call to action!

3. The use of natural language in your content not do too in the keywords things in your page only to make it more "dense keyword." Search engines are becoming better and better in the identification of natural language. You can detect its content fluffed keyword much easier than they could in the past. What I mean is, do not use the phrase of same keywords one and one and another and another and another and another and another and - you get the idea. In the case of words semantically related in his writing.

4. Create an elegant interior structure links use keywords and descriptions user friendly links to help users (and spiders) to navigate from one page to another on your site. Correctly place the navigation to make simple users know where they are and where they can go.

5 Include a Sitemap file to the best location for your sitemap.xml search engines is at the root of your site. Here is where spiders usually will be. This is the standard way to do this, and we have been very happy with this. You can choose another thing, but keep it simple. Also consider the creation of an HTML version of your site map to your users. You can put you yourdomain.ext / site_map / and include the same content that you have the version of XML. Now go to submit your sitemap to Google Webmaster Tools.

6 Protect your website from 404 errors! You can use Google Webmaster Tools account to track 404 errors identified by Googlebot to crawl your site. It is essential that all links coming to your site and your site with internal links, do not produce 404 errors for their visitors. To create a redirection to redirect the old pages to handle strategy, you can work around this problem and happier visitors. We will publish a full article on a great way to manage this situation with PHP.

7. Use static types (Pretty) this URL is a useful feature for its site. A "nice" URL looks like this: http://en.wikipedia.org/wiki/Search_engine_optimization. You can see in the direction that the page (HTML resource) is. You can even have some keywords in the URL. This is the alternative to a dynamic type URL that could look like this: http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=dynamic+url. Most of the people as the first type of address - type enough - because they are easy to read. We have a framework that helps us build sites with nice URLs. We will publish a comprehensive report on this subject at some point also so you can see how we do it. Until then, roScripts has an article on how to do this with Apache and PHP. Or, take a look at SitePoint article on how to do it with simple HTML.

8 Design for accessibility with Web 2.0 madness was a huge boost for web developers to use XHTML and CSS for page markup and follow strict guidelines of the W3C compliance. Thank God! Now, if we could get Microsoft to jump on board, could stop us worrying about building web sites to be "browser / cross-platform" and only focus on the content. Pages built with the standard are often much lighter (size of the data) and then load more quickly. Google gives you a little preference for a site quickly load, in addition to just the users attention for so long. Accessible and users will see what awaits them, and the spiders the will simply an index your pages.

Don't forget to cell phones and mobile devices. iPhones dominate mobile web traffic. You might consider user agent detection to deliver content formatted to individual devices. One of my favorite sites of the technology, resources quirksmode, has a good article about the JavaScript browser detection. You can also detect user agent before information headers to the visitor's browser (which can immediately deliver the content in the appropriate format).

9 Use "visible Spider" content Considere using text instead of graphics to navigation, page titles, and other page elements. Google cannot process the content of some media files or dynamic pages. Some search engines still have a hard time with Flash. Some elements flash on your site can be very useful, but Flash sites are only often difficult to maintain and difficult for some indexing search engines.

Speaking of dynamic content, do not create your site with blocks of text produced by JavaScript. Do all visible by default, hide it using JavaScript to load the page, then show with an event (for example, onClick, onMouseOver) javascript. Because most spiders do not bother to look at your JavaScript, any text that occurs dynamically using JavaScript is likely are ignored.

10. Don't try to fool the spiders estimate should include at least a not in the to-do list. Google warns domain shadow, the threshold, pages programs spyware and scumware. Don't use them! They will do nothing for your business's long-term success. They do not work and it will be banned from search engines (at least for that matter).