Saturday, July 10, 2010 2:47 AM
Labels: seo , website design
When you are trying to achieve good results in search engines, it sounds obvious, but you want your website to appear high in the results of the most popular searches, and you need to be sure that your web design company can find what they are. Find out what the most popular searches are in their sector can shed a few surprises! Imagine that you are a designer of web pages in Sheffield. You would think that the most important key phrase for you would be "web designers Sheffield" because it is the logical choice, that is what you are, and is probably something that you could write yourself. But actually, last month there were only 58 searches for that phrase. So if you optimize for that, and get to the top, and you make an assumption that 3% of visitors are serious and actually make a query (a figure taken from experience), expect something less than 2 queries per month. Your website design company should be able to do a little research keywords that show that most of the searches in this sector are for "web design Sheffield". In fact last month there was 3600 searches for this key phrase. There is a big difference, so optimization of that phrase, reaching the top, and using the same analysis of 3%, now you might expect 108 queries per month. This is a clear example of how important it is to get your keywords right, and hire a professional to do your SEO. That said, now, there is something called "Long Tail key phrases", and "tail key phrases short and it is important to recognize the difference." Let's say that you are an accountant in Sheffield which specializes in the subcontractors. A short tail key phrase would be "Sheffield accountants", which could be thousands of searches, even shorter would be "Counters". If you optimize for these phrases that will put a lot of visitors, but most of them not are looking for exactly what you have to offer, not in search of his specialty. Whereas the counters a long tail key phrase would be "the subcontractors in Sheffield Sheffield subcontractor"and"freight counters". So a long tail keyword will bring much less traffic, but that brings traffic will be very specific, so the rate of research will not be 3%, which fires to about 80%. Therefore if you can optimize for a lot of long tail key phrases enough to match the number of searches for the best short tail, which will get the same massive exposure results, but will be one key phrase searches and visitors shall absolutely definitely looking for what you have to offer. "Highly targeted", as they say. In this work I have tried to describe the importance of keyword research. When it comes to SEO, this is the starting point, it is absolutely necessary to get the right keyword research and choose an agency web design you can do this analysis and optimization of your pages. Everything else do you for SEO is derived from this.